The logo is a significant part of the male anatomy, with a splash of cooling cologne.
A comedian named Pablo Francisco coined the phrase during a stand-up routine. My friends forced me to develop the advertising campaign and graphic design for the product. "Huevo Splash: For the man who shaves his huevo's." The logo is to the right.
Pablo came to Richmond, and we got his signature! I wasn't there to see him perform, but I hear he was hilarious. He loved the logo and advertising, and gave Orr a free CD in exchange for the rooster ad.
Here, the idea is to attach the brand name to a respected member of society. (Or, in the case of President Bush, to make fun of a member of society in a distinguished position.)
Here, I aimed to imitate popular advertising, such as the type from cologne companies like CK.
These are the more non-serious kind of advertising; the "this product is from a company who is lots of fun", similar to the advertising from Absolute Vodka.
Other ideas to promote the brand: